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Unformatted text preview: customers. The goal is to keep their customers longer in the stores and encourage them to buy their products (i.e. coffee). However, Wi-Fi has its drawbacks. More specifically, security, roaming, and cost are three factors that have a negative impact on the growth of Wi-Fi market. On one hand technology allowed communication to be more effective. Communication is enhanced so much that now people are able to communicate almost instantly all over the world and access information very quickly and efficiently than they could before by going to the library. On the other hand, technology has brought to communication new ethical, legal, and security issues, which turned out to be a great concern for management. Reference: Rainer, R.K. & Turban, E. (2008). Introduction to information systems (2 nd ed.). Hoboken, NJ: John Wiley & Sons....
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- Spring '10
- Computer network, Wi-Fi, wireless local area, Wi-Fi offers, Wi-Fi market