Minicases
Ambica
Telang
Minicases
Ambica Telang
TMG – 625
13
th
July, 2011
1
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Minicases
Ambica
Telang
Barry has recently been assigned to a project team that will be developing a new retail store
management system for a chain of submarine sandwich shops. Barry has several years of
experience in programming, but he has not done much analysis in his career. He was a little
nervous about the new work he would be doing, but had confidence that he could handle any
assignment he was given.
One of Barry’s first assignments was to visit one of the submarine sandwich shops and
prepare an observation report on how the store operates. Barry planned to arrive at the store
around noon, but he chose a store in an area of town he was unfamiliar with, and due to traffic
delays and difficulty in finding the store, he did not arrive until 1:30. The store manager was not
expecting him and refused to let a stranger behind the counter until Barry had her contact the
project sponsor (the director of store management) at company headquarters to verify who he
was and what his purpose was.
After finally securing permission to observe, Barry stationed himself prominently in
the work area behind the counter so that he could see everything. The staff had to maneuver
around him as they went about their tasks, but there were only minor occasional collisions. Barry
noticed that the store staff seemed to be going about their work very slowly and deliberately, but
he supposed that was because the store wasn’t very busy. At first, Barry questioned each worker
about he or she was doing, but the store manager eventually asked him not to interrupt their
works so much—he was interfering with their service to the customers.

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- Spring '11
- Kathleen
- store manager
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