module.1.lecture.3.s2011.all

module.1.lecture.3.s2011.all - Module 1: Technology,...

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Unformatted text preview: Module 1: Technology, Organizations, and Opportunities Lecture 3: Using IS for Business Value & Competitive Advantage Dr. Russ Robbins Where weve been and where we are going. Finish slides from last time. Review Framework for Identifying Opportunities See Module 1, Session 2 slides See a way that IS may be used to enable a business. Discuss SCM, CRM, BI, and ICE Seeing the Need Porters Five Forces Run/Grow/Transform Top vs. Bottom Line Value Chain Business Activity Analysis & Opportunity Identification Components of Information Systems Understanding the Language Database Components Types of Information Systems Making It Happen Making a Business Case Total Cost of Ownership Relational Databases Primary/Foreign Keys Entities Integrity Constraints Using SQL Data Warehouses Data Quality/Integration How might IT organizations implement HW most efficiently and effectively? Using IS MS Access and Relational DBMS Creating a Web Presence MS Excel and Decision Support Module 1: Technology, Organizations, and Opportunities Business Value of Information Systems Module 2: Data Management Relational DBMS Concepts and Data Quality/Integration Module 3: E-Commerce Technologies and Applications HW, SW, Networks, E-Commerce and Usability Module 4: Information Systems and Managerial Decision Making Decision Making, AI, DSS, Expert Systems, CRM, ERP, and SCM Module 5: Information Systems Operations Module 6: Information Systems Implementation & Evaluation The messages that you should have received are: Information Systems are composed of interacting People, Technology, and Information. Information Systems help businesses run, grow, and/or transform. Users of IS can help businesses run, grow, or transform by focusing on business processes to see how IS can enable, eliminate, or create new business processes. Companies must be innovative to survive and succeed Exploitation : Discovering and implementing incremental...
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module.1.lecture.3.s2011.all - Module 1: Technology,...

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