module.1.lecture.3.s2011.all

module.1.lecture.3.s2011.all -...

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Module 1: Technology, Organizations, and Opportunities Lecture 3: Using IS for Business Value  & Competitive Advantage Dr. Russ Robbins
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Where we’ve been and where we are going. Finish slides from last time. Review Framework for Identifying Opportunities  See Module 1, Session 2 slides See a way that IS may be used to enable a  business. Discuss SCM, CRM, BI, and ICE
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Seeing the Need Porter’s Five Forces Run/Grow/Transform Top vs. Bottom Line Value Chain Business Activity Analysis & Opportunity Identification Components of Information  Systems Understanding the  Language Database Components Types of Information Systems Making It Happen Making a Business Case Total Cost of Ownership Relational Databases Primary/Foreign Keys Entities Integrity Constraints Using SQL Data Warehouses Data Quality/Integration How might IT organizations  implement HW most efficiently  and effectively? Using IS MS Access and Relational  DBMS Creating a Web Presence MS Excel and Decision Support
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Module 1: Technology, Organizations, and Opportunities Business Value of Information Systems Module 2: Data Management Relational DBMS Concepts and Data Quality/Integration Module 3: E-Commerce Technologies and Applications HW, SW, Networks, E-Commerce and Usability Module 4: Information Systems and Managerial Decision Making Decision Making, AI, DSS, Expert Systems, CRM, ERP, and SCM Module 5: Information Systems Operations Module 6: Information Systems Implementation & Evaluation
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The messages that you should have received are: Information Systems are composed of interacting People,  Technology, and Information. Information Systems help businesses run, grow, and/or  transform. Users of IS can help businesses run, grow, or transform  by focusing on business processes to see how IS can  enable, eliminate, or create new business processes.
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Companies must be innovative to survive and succeed Exploitation : Discovering and implementing incremental 
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