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Module 56 - Module 56 Social Influence 1 Conformity and...

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Module 56: Social Influence 1) Conformity and Obedience a. Chameleon Effect: our tendency to unconsciously mimic those around us, as when we pick up the mood of a happy or sad person. i. Example: Automatic mimicry is an ingredient in the ability to empathize with others. “Behavior is contagious” b. Group Pressure and Conformity i. Conformity: adjusting one’s behavior or thinking to coincide with a group standard. ii. Asch’s experiments on conformity: Asch found that people will conform to a group’s judgment even when it is clearly incorrect. Conformity increases when we feel incompetent or insecure, admire the group’s status and attractiveness, have made no prior commitment to a response, are observed by members of the group, come from a culture that strongly encourages respect for group standards, and are in a group with at least 3 members all unanimous in their decision. iii. Normative Social Influence: influence resulting from a person’s desire to gain approval or avoid disapproval.
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