Comm 146 Paper 2

Comm 146 Paper 2 - Professor M. Huppin Communications 146...

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Professor M. Huppin Communications 146 Paper 2 1. a). An ad campaign targeting erectile dysfunction in male smokers would be more effective and successful in discouraging smoking in teenage boys as opposed to highlighting other health concerns. In light of evolutionary psychology, this ad campaign would be more effective as human beings our primal instincts are to have sexual intercourse in order to reproduce. This inherently leads to sperm competition amongst men, where there is the primal desire to be able to “sire a female’s offspring by inseminating more sperm or better quality sperm, sperm concentration. ..” (lecture slides). For teenage boys in particular, most of whom are going through puberty, are naturally generating large amounts of testosterone that are preparing them for adulthood and reproduction. These new changes in the body start to enhance teenage boys’ feelings towards sexual intercourse. Therefore, it is more likely that teenage boys would naturally be more concerned about erectile dysfunction compared to any other health disease. b). In retrospect, it is also very likely that such an ad campaign targeting erectile dysfunction would be ineffective in discouraging teenage boys from smoking such as any
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Comm 146 Paper 2 - Professor M. Huppin Communications 146...

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