This preview shows page 1. Sign up to view the full content.
Unformatted text preview: have no experience than to have to change those employees core values. Through humility and the other 9 core values that Zappos believes in they continue to lead through online businesses. 3. When Amazon bought Zappos they not only acquired the brand but they were also buying the entire good name that Zappos had created for itself. By the two companies joining forces they are able to further the Zappos name and use Amazons backing to keep it going....
View Full Document
- Summer '11
- Business Law