BUS 137 1903SU Chapter 5 Frances Drew

BUS 137 1903SU Chapter 5 Frances Drew - Chapter 5...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 5 Management In Action BUS 137 Principles of Management 1903SU Frances Drew 1. Apple is very ahead of the game when it comes to strategic planning. They saw that there was a huge market for the IPhone and even though they knew that by doing it right that it would be a very slow process they were prepared to go with it. They know that by owning or controlling the primary technology that they will dominate the field. Apple does not simply want to make technology that everyone else has but wants to dominate the technology field. They make innovative products that no one else has or has heard of and there for control the market. From the IPod to the Mac and the IPhone they control the technology. 2. I believe that Apple uses the planning/control cycle, especially the control aspect of it. The company creates a buzz with its new products and by controlling what information is released about new products creates the necessary hype.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern