Unformatted text preview: buy their products, price increase or not. 2. They should continue to hold the price as it is. If there is not a negative effect of the price increase then there is no reason to change anything. They should monitor their competitors’ prices. The quality is what the consumer is after therefore there the price increases will be ok as long as sales and revenue continue to grow....
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- Summer '11
- Marketing, Colgate-Palmolive, price increase, Frances Drew, Ms. Seaford