Unformatted text preview: every moment of the day looking for key words for their customers to give them a real pictures of what consumers are looking for today or what negative things people are a saying. Through real time online marketing research they are able to give their customers up to the minute updates for what people are saying about their products. Almost three-quarters of American’s have access to the internet so it has a vast amount of information that is readily available if deciphered through Radian6’s software. 3. Radian6 is able to provide its clients with up to the date information that is truly accurate to the minute. They can then relay this information to its clients that that these clients can then really know what people are saying about their products. By listening and then correcting any issues, and developing products that they know people are looking for, these companies are building stronger relationships with its consumers....
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- Summer '11
- Marketing, Social network service, MySpace, social networking sites, traditional research methods, Frances Drew