Frances Drew MKT 120 1902SU Ms Seaford Live Nation May30

Frances Drew MKT 120 1902SU Ms Seaford Live Nation May30 -...

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Live Nation Mkt 120 1902SU Ms. Seaford Frances Drew 1. Live Nations mission is to bring together people and their favorite artist and to maximize the concert experience. The basis of its business is selling tickets, marketing and producing for performers around the world. 2. By looking at the product/market expansion grid, one can see that they took more than just selling concert tickets and expanding their market to producing for artists and
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Unformatted text preview: product development by selling artists merchandise. 3. By offering tickets in every manner from lawn seats for 10$ and 4 packs for a discounted rate, everyone is able to afford tickets and to see their favorite artist. Also by taking it further and making it a one stop shop for merchandise they are hoping to offer even more to their customers....
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