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Unformatted text preview: MANAGEMENT INFORMATION SYSTEMS (MIS)
MANAGEMENT INFORMATION SYSTEMS (MIS) LECTURE NOTES 7 E COMMERCE
DIGITAL MARKETS AND DIGITAL GOODS SPRING 2010 E - COMMERCE: DIGITAL MARKET AND DIGITAL GOODS
E-commerce began in 1995 when one of the first Internet
Portals, (Netscape.com) accepted the first advertisements from
major corporations and popularized the idea that the Web could
be used as a new medium for advertising and sales.
No one envisaged at the time that that would turn out to be
exponentially growth curve for e-commerce retail sales which
tripled and doubled in the early years.
tripled E - COMMERCE: DIGITAL MARKET AND DIGITAL GOODS
Although most purchases still take place through traditional
channels, e-commerce continues to be the fastest growing form of
retail trade, and continues to transform the way companies do
The e-commerce revolution is still just beginning. Individuals and
businesses will increasingly use the Internet to conduct commerce as
more products and services come online and more households switch
to broadband telecommuni...
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- Spring '11