Unformatted text preview: t at the point of purchase, an ideal time to prompt a
consumer into purchasing a related product.
consumer ELECTRONIC COMMERCE (E-commerce)
INTEACTIVE MARKETING AND PERSONALIZATION
Blogs have emerged as another promising Web-based tool for Marketing.
A Blog, the popular term for a Weblog, is a Personal Web page that typically
contains a series of chronological entries (newest to oldest) by its author, and
links to related Web pages.
The Blog may include a Blogroll (a collection of links to other Blogs) and
Trackbacks (a list of entries in other Blogs that refer to a post on the first Blog).
Most Blogs allow readers to post comments on the Blog entries as well.
The act of creating Blog is often referred to as ‘’Blogging’’.
Blogs could be hosted by a third party site such as Blogger.com (owned by
Google) ELECTRONIC COMMERCE (E-commerce)
Blog Pages are usually variations on templates provi...
View Full Document
- Spring '11
- web sites, Internet business models