07-LECTURE NOTES 7 E - COMMERCE DIGITAL MARKET AND DIGITAL GOODS

Blogosphere the content of blogs range from

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ded by the Blogging Blog Service or Software and hence require no knowledge of HTML Therefore, people without HTML skills of any kind can post their own Web pages, and share content with friends and relatives. The totality of Blog-related Web sites is often referred to as the Blogosphere. Blogosphere. The content of Blogs range from individual musing to corporate The communications. communications. • Companies that maintain Public Blogs use them as a new channel for ublic reaching customers. ELECTRONIC COMMERCE (E-commerce) ELECTRONIC BLOGS (Continued) Corporate Blogs provide a personal and conversational way for businesses to present information to the public and prospective customers about new products and services.. Readers are often invited to post comments. products Markets are starting to analyze Blogs as well as Chat Groups and Message ssage Boards to see what is being said online about new products, old brands, and oards ad campaigns. ad • Blog-watching Services that monitor popular blogs, claim that that claim ‘’Blog- watching can be cheaper and faster for analyzing consumer interests an and sentiment th...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern