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Unformatted text preview: Cost Transparency refers to the ability of consumers to discover the
actual cost of merchants pay for products. E - COMMERCE: DIGITAL MARKET AND DIGITAL GOODS
COMMERCE: INFORMATION DENSITY
INFORMATION Online Merchants can discover much more about customers than in the
Information Density allows merchants to segment market into groups
are willing to pay different prices and permits the merchant to engage in
price discrimination (Selling the same goods, to different targeted
to different targeted groups at different prices.)
Information Density also helps merchants differentiate their products in
terms of costs, brand, and quality. E - COMMERCE: DIGITAL MARKET AND DIGITAL GOODS
COMMERCE: PERSONALIZATION / CUSTOMIZATION
PERSONALIZATION E-commerce technologies permit ‘’Personalization’’. Merchants can target
their marketing messages to specific individuals by adjusting the messages
to a person’s name, interests, and past purchases.
E-commerce technologies also permits ‘...
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This note was uploaded on 08/12/2011 for the course ITEC 421 taught by Professor Huseyingursev during the Spring '11 term at Eastern Mediterranean University.
- Spring '11