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The web makes it possible to deliver rich messages with text, audio, and
video simultaneously to large numbers of people. INTERACTIVITY
Interactivity allows an online merchant to engage a consumer in ways
similar to a face-to-face experience but on a massive, global scale.
E-commerce technologies are interactive, meaning that they allow for
two-way communication between merchant and consumer.
two-way E - COMMERCE: DIGITAL MARKET AND DIGITAL GOODS
COMMERCE: INFORMATION DENSITY The Internet and the Web vastly increases Information density (the total
amount of and quality of information available to all market participants.)
E-commerce technologies reduce information collection, storage,
processing, and communication costs while greatly increasing the
currency, accuracy, and timelines of information.
Information Density in e-commerce market makes Prices and Costs more
Price Transparency refers to the ease of finding out the variety of
prices in a market....
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- Spring '11