07-LECTURE NOTES 7 E - COMMERCE DIGITAL MARKET AND DIGITAL GOODS

This result is called marketspace which means a

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Unformatted text preview: s, anytime. This result is called Marketspace, which means A Market place extended Marketspace which beyond traditional boundaries and removed from a temporal and geographic location. From a Customer point of view, Ubiquity reduces transaction costs i .e. the cost of participating in a market. .e. E - COMMERCE: DIGITAL MARKET AND DIGITAL GOODS COMMERCE: WHY e-COMMERCE IS DIFFERENT GOBAL RESEARCH GOBAL E-commerce permits commercial transactions to cross cultural and national boundaries far more convenient and cost effective than is true in traditional commerce. in UNIVERSAL STANDARDS UNIVERSAL The technical standards of Internet and therefore the technical standards for conducting e-commerce are universal standards. The universal technical standards of Internet and e-commerce greatly lower the market entry costs, which is the cost that merchants must pay simply to bring their goods to market. Universal standards also reduce search costs (the effort to find suitable products) for consumers. E - COMMERCE: DIGITAL MARKET AND DIGITAL GOODS COMMERCE: RICHNESS RICHNESS Information Richness referees to the complexity and content of a mess...
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