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Unformatted text preview: r consumers by auctioning the
merchandise off to the highest bidder. ELECTRONIC COMMERCE (E-commerce)
Wired Network Electronic Commerce
Until recently, almost all e-commerce transactions took place over Wired networks. Wireless Network Electronic Commerce (M-commerce)
The use of handheld wireless devices for purchasing goods and services from any
locations has been termed as Mobile Commerce or m-commerce.
Both B2B and B2C e-commerce transactions can take place using m-commerce technology. ACHIEVING CUSTOMER INTIMACY - (E-commerce)
INTERACTIVE MARKETING, PERSONALIZATION, AND SELF SERVICE
The unique dimensions of e-commerce technologies offer many new possibilities for
Marketing and Selling.
The Internet provides companies with additional channels of communication and
interaction for closer yet more cost-effective relationships with customers in Sales,
Marketing, and Customer Support. INTEACTIVE MARKETING AND PERSONALIZATION
The Internet and e-commerce have helped some merchants achieve the holy grail of
Marketing. (Making products and services to millions of consumers that are personal ,
and impossible o achıev...
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- Spring '11