Wireless network electronic commerce m commerce the

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: r consumers by auctioning the merchandise off to the highest bidder. ELECTRONIC COMMERCE (E-commerce) ELECTRONIC Wired Network Electronic Commerce Until recently, almost all e-commerce transactions took place over Wired networks. Wireless Network Electronic Commerce (M-commerce) The use of handheld wireless devices for purchasing goods and services from any The locations has been termed as Mobile Commerce or m-commerce. locations Both B2B and B2C e-commerce transactions can take place using m-commerce technology. ACHIEVING CUSTOMER INTIMACY - (E-commerce) ACHIEVING (E-commerce) INTERACTIVE MARKETING, PERSONALIZATION, AND SELF SERVICE The unique dimensions of e-commerce technologies offer many new possibilities for Marketing and Selling. The Internet provides companies with additional channels of communication and interaction for closer yet more cost-effective relationships with customers in Sales, Marketing, and Customer Support. INTEACTIVE MARKETING AND PERSONALIZATION The Internet and e-commerce have helped some merchants achieve the holy grail of Marketing. (Making products and services to millions of consumers that are personal , (Making to and impossible o achıev...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online