This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ess Advertising
4. Games and Entertainment
4. Games MOBILE COMMERCE (M-COMMERCE)
1. Content and Location-Based Services Searching for Services, such as Local Business, Local movie
shows, Local restaurants, Hotels, Train schedules, Airline flights,
weather forecasts by accessing Wireless Web services. e.g. Go2 Mobile Directory users
NTT DoCoMo Wireless Services in Japan
NTT 2. Banking and Financial Services Wiireless alerts about changes in Account information such as balance on
Mobile phones that support text messaging or Web access operated by
many Banks. Use of Mobile telephones to check account balance, transfer funds between
bank accounts, and paying bill services provided by many Banks. MOBILE COMMERCE (M-COMMERCE)
3. Wireless Advertising Some major Wireless Services Providers are starting to include advertising on their sites. e.g. When consumers use Go2 Mobile Directory to search for local restaurants or movie theatres, Yahoo-sponsored advertisers appear
in the list of search r...
View Full Document
- Spring '11