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Also these information enables firms to create unique personalized Web pages that
display content or Ads for products or services of special interest to each user, thus,
improving the customer’s experience and creating additional value .
improving Figure below shows Web Site Personalization ELECTRONIC COMMERCE (E-commerce)
INTERACTIVE MARKETING AND PERSONALIZATION
By using Personalization technology to modify the Web pages presented to each customer, achieve
the benefits of using individual salespeople at dramatically lower costs.
One technique for Web Personalization is ‘’Collaborative Filtering”, which compares
information gathered about a specific user’s behaviour at a Web site wıth other customers with
similar interests to predict what the user would like to see next. The Software then makes
recommendations to users based on their assumed interests.
example: Amazon.com use Collaborative Filtering Software to prepare personalized book
recommendations: ‘’Customers who bought this book also bought ……” . These
recommendations are made jus...
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This note was uploaded on 08/12/2011 for the course ITEC 421 taught by Professor Huseyingursev during the Spring '11 term at Eastern Mediterranean University.
- Spring '11