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Unformatted text preview: e in Traditional Marketing).
example: Lands’End) and VistaPrint (Business cards, note cards, and
labels busıness sıte ), feature online tools that allow consumers to purchase
products tailored to their individual specifications.
products ACHIEVING CUSTOMER INTIMACY WITH (E-commerce)
INTERACTIVE MARKETING AND PERSONALIZATION,
NTERACTIVE Web sites have become a rich source of detailed information about Customer
behaviors, preferences, needs, and buying patterns that companies can use
to tailor promotions, products, services and pricing.
Some Customer information may be obtained by asking visitors to ‘’register’’ online
and provide information about themselves.
Many companies also collect Customer information using Software tools that track the
activities of Web site visitors.
activities Clickstream Tracking Tools collect data on Customer activities at Web sites and store
them in a log.
Clickstream Tracking Tools record the site that users visited prior to coming to a
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- Spring '11