07-LECTURE NOTES 7 E - COMMERCE DIGITAL MARKET AND DIGITAL GOODS

The achieving customer intimacy with e commerce e

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Unformatted text preview: particular Web site and where these users go when they leave that site. They also record the specific pages visited on the particular site, the times spent on each page of the site, the types of pages visited, and what the visitors purchased . the ACHIEVING CUSTOMER INTIMACY WITH (E-commerce) (E-commerce) INTERACTIVE MARKETING AND PERSONALIZATION, E-commerce Web sites have tools to track a shopper’s every step through an online E-commerce store. Close examination of Customer behaviour at a Web site selling woman’s clothing shows what the store might learn at each step and what actions it could take to increase sales. sales. Firms analyze this information about customer interests and behaviour to develop Firms precise profiles of existing and potential customers. precise Figure below shows Web Site Visitor Tracking. ELECTRONIC COMMERCE (E-commerce) ELECTRONIC INTERACTIVE MARKETING AND PERSONALIZATION INTERACTIVE Firms analyze the captured information about customer interests and behaviour to Firms develop precise profiles of existing and potential customers. de...
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This note was uploaded on 08/12/2011 for the course ITEC 421 taught by Professor Huseyingursev during the Spring '11 term at Eastern Mediterranean University.

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