Unformatted text preview: particular Web site and where these users go when they leave that site. They also record
the specific pages visited on the particular site, the times spent on each page of the site,
the types of pages visited, and what the visitors purchased .
the ACHIEVING CUSTOMER INTIMACY WITH (E-commerce)
INTERACTIVE MARKETING AND PERSONALIZATION,
E-commerce Web sites have tools to track a shopper’s every step through an online
store. Close examination of Customer behaviour at a Web site selling woman’s clothing
shows what the store might learn at each step and what actions it could take to increase
Firms analyze this information about customer interests and behaviour to develop
precise profiles of existing and potential customers.
Figure below shows Web Site Visitor Tracking. ELECTRONIC COMMERCE (E-commerce)
INTERACTIVE MARKETING AND PERSONALIZATION
INTERACTIVE Firms analyze the captured information about customer interests and behaviour to
develop precise profiles of existing and potential customers.
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- Spring '11
- web sites, Internet business models