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pk1-How does the culture shock affect international student's

Pk1-How does the culture shock affect international student's

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Click to edit Master subtitle style 8/15/11 How does the culture shock affect international student's consuming
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8/15/11 General purpose Identify what products international students buy and why they need them Objectives 1. To identify the products international students buy. 2. To identify the difference in brands students buy. 3.
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Unformatted text preview: 8/15/11 Marketing Research Process • Target population: International Students • Method used: Focus Groups and Surveys • Sample design: International students who buy American brands and products • Analysis: Distribution of different brands and products that are bought...
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