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Unformatted text preview: 8/15/11 Marketing Research Process Target population: International Students Method used: Focus Groups and Surveys Sample design: International students who buy American brands and products Analysis: Distribution of different brands and products that are bought...
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This note was uploaded on 08/15/2011 for the course MKTG 4154 taught by Professor Staff during the Fall '08 term at Virginia Tech.
- Fall '08