MC4304 Class 2 IMC

MC4304 Class 2 IMC - Strategy Agenda Questions or Comments Strategy Integrated Marketing Communications Brands in the News Wrap Up Questions or

Info iconThis preview shows pages 1–14. Sign up to view the full content.

View Full Document Right Arrow Icon
Strategy
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Agenda • Questions or Comments • Strategy • Integrated Marketing Communications • Brands in the News • Wrap Up
Background image of page 2
Questions or Comments • Syllabus • Readings • Scholar
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Strategy
Background image of page 4
Strategy 1. The science or art of combining and employing the means of war in planning and directing large military movements and operations. 2. A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result. 3. A company’s master plan designed to achieve a particular goal.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Game Strategy
Background image of page 6
Game Strategy
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Life Strategy
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Life Strategy
Background image of page 10
Life Strategy
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Corporate Strategy
Background image of page 12
Strategy at Different Levels Corporate Strategy - is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is often stated explicitly in a "mission statement". Business Unit Strategy
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 14
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/15/2011 for the course MKTG 4304 taught by Professor Meadow during the Fall '08 term at Virginia Tech.

Page1 / 24

MC4304 Class 2 IMC - Strategy Agenda Questions or Comments Strategy Integrated Marketing Communications Brands in the News Wrap Up Questions or

This preview shows document pages 1 - 14. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online