MC4304 Class 8 Advertising Design

MC4304 Class 8 Advertising Design - Advertising Design...

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Unformatted text preview: Advertising Design Agenda • Questions or Comments? • Team Project • Advertising Design • Brands in the News • Wrap Up Team Project • Your presentation will be a PowerPoint; you do NOT have to submit a separate written report. • As you are working through your project, pretend you are a group of product managers working for your Brand & you are pitching a line extension to upper management. You need to present the relevant information to them (CEO, CFO, CMO, etc) so they can decide if the company will give your group the funds necessary to go to market with this new line. • Check your team folder on scholar for links to articles. Building an IMC Campaign Outline You will be developing three IMC communication objectives based on a promotional analysis and a clear understanding of the product's corporate and brand image strategy. From these three communication objectives, you will integrate the various IMC components into a seamless communication plan. Please keep in mind that the IMC components into a seamless communication plan....
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This note was uploaded on 08/15/2011 for the course MKTG 4304 taught by Professor Meadow during the Fall '08 term at Virginia Tech.

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MC4304 Class 8 Advertising Design - Advertising Design...

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