This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: prices to different medicines. The United Kingdom pharmacists are the biggest importer of the wholesaler medicines, it is estimated that they saved 237 million pounds in 2004. With reduced rates from 15-18% in the United Kingdom it is hard to understand why they wouldnt buy from wholesalers. Pfizer and Eli Lilly say that because of the wholesalers dominating the British market by selling cheaper medicine that they have lost over a billion dollars in revenue. Counter-fitting is now becoming a big problem because of these wholesalers. There have been 9 recalls in the past 3 years in the United Kingdom and that is expected to rise since the profitability is so high on medicine. Pfizer is now pulling some of their products out of certain European countries to stop the re-selling of their drugs in hopes to fix parallel trading....
View Full Document
This note was uploaded on 08/15/2011 for the course MKTG 4704 taught by Professor Ince during the Spring '10 term at Virginia Tech.
- Spring '10