Lecture iV notes, exam 2

Lecture iV notes, exam 2 - The Cultural Environment Click...

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Click to edit Master subtitle style The Cultural Environment
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What is Culture? “Culture” defined ways of living transmitted from one generation to anther through social institutions---family, educational, religious and business institutions Acculturation “… adjusting or adapting to a specific culture other than one’s own” … is “one of the keys to success in international operations.”
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The Elements of Culture Language - verbal and non-verbal Religion Values and Attitudes Manners and Customs Aesthetics
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Language and Communication Speaking English Around the Globe There are more people who speak English as a foreign language than native speakers 85% of European teens study English Sony, Nokia, Nonverbal Communication Westerners tend to be verbal, Asians value nonverbal communication In Japan, bowing has many nuances In the Mideast, Westerners should not show the soles
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Country Distance from English Arab countries 5 Brazil 3 Colombia 3 Finland 4 France 3 Germany 1 Greece 3 Indonesia 7 Iran 3 Japan 4 Mexico 3 Taiwan 6 Turkey 4
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Nonverbal Language Hidden language of cultures Time flexibility and sensibility Social acquaintance and rapport Personal physical space and personal touching Non-verbal gestures and signaling
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The Major World Religions v Christianity - 2.0 billion followers v Islam - 1.2 billion followers v Hinduism - 860 million followers v Buddhism - 360 million followers v Confucianism - 150 million followers Religious tenets, practices, holidays, and history impact global marketing activities. The world’s major religions are an important source of beliefs, attitudes, and values.
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Attitudes - learned tendency to respond in a consistent way to a given object or entity Belief - an organized pattern of knowledge
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This note was uploaded on 08/15/2011 for the course MKTG 4704 taught by Professor Ince during the Spring '10 term at Virginia Tech.

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Lecture iV notes, exam 2 - The Cultural Environment Click...

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