Notes 01-24-11

Notes 01-24-11 - Course Outline q Introduction to...

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Course Outline Introduction to Globalization Global Marketing definition Examples of Global Brands: Intel The International Marketing Task Management Orientations
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What is Marketing? “… is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals”.
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Marketing Management Place____ Distribution Policy Price____ Pricing Policy Promotion_____ _ Communication Policy Product____ Product Policy Target Market
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Increasing difficulty for domestic markets to sustain customary rates of growth For US-based companies, 70% of total world market for goods and services is outside the country Coca-Cola earns 75% of operating income and 2/3 of profit outside of North America For Japanese companies, 90% of world market is outside Japan. For German companies, 94% of market potential is outside Germany. The Globalization of Business
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U.S. Direct Investments Abroad, 2009 Host-Country Shares Source:Survey of Current Business , Bureau of Economic Analysis, U.S. Department of Commerce, Washington D.C. July and August 2009
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Foreign Owners May Be Secret of U.K.'s Success (WSJ, 09/2007)
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Foreign Direct Investment Flow (WSJ 09/25/09) Britain has opened its doors to foreign buyers. In 2005, the U.K. received foreign direct investment equal to ___% of its gross domestic product -- compared with 28% in France, 18% in Germany and 13% in the U.S.
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The Globalization of Business Increasing globalization of markets Ø US companies acquiring foreign companies Ø Foreign investors acquiring US companies: Ø $9.6 trillion in foreign investment in the U.S. Ø $2.6 trillion more than American overseas investment Ø Many US companies are now foreign controlled: 7-Eleven, Pillsbury, Burger King, Smith and Wesson, Chrysler, Zenith… Increasing number of foreign companies building and buying manufacturing plants in the U.S.
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For decades the U.S. was the leading foreign direct investor in the world Of late, however, foreign firms increasingly invest in the U.S. Foreign direct investment in the U.S. 1 in 9 manufacturing employees now works for a foreign affiliate (10% or more foreign ownership). The Globalization of Business
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Foreign Direct Investments in the U.S., 2009 Source:Survey of Current Business , Bureau of Economic Analysis, U.S. Department of Commerce, Washington D.C. July and August 2009 Parent-Country Shares
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Foreign Acquisitions of U.S. Companies
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Globalization is the inexorable integration of markets, nation-states, and technologies to a degree never witnessed before - in a way that is enabling individuals, corporations, and nation-states to reach around the world ____, ____, ____and ____than ever before, and in a way that is enabling the world to reach into individuals, corporations, and nation-states farther, faster, deeper, and cheaper than ever before. Thomas Friedman
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This note was uploaded on 08/15/2011 for the course MKTG 4704 taught by Professor Ince during the Spring '10 term at Virginia Tech.

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Notes 01-24-11 - Course Outline q Introduction to...

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