Presentation1- final

Presentation1- final - the U.S. accounted for 34% There are...

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8/15/11 The broad issue facing McDonald’s is the current attitude toward rising obesity. The company seems to have tried many different In France they ran an ad that said that children should only eat one McDonald’s meal per week. McDonald’s bought a majority share of Chipotle McDonald’s Big Mac World Chant campaign has hit positive notes on anti-obesity front. There “plan to win” strategy has been working effectively. Customers have embraced the healthier menu choices such as salads and various sandwiches. McDonald’s is keeping Ronald McDonald
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8/15/11 McDonald’s Internationally vs. U.S. McDonald’s success in the International and U.S. market has been phenomenal since they first opened restaurants internationally in 1967 and in the U.S. in 1940 In 2005 McDonalds sales internationally accounted for 66% of their revenue and
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Unformatted text preview: the U.S. accounted for 34% There are close to 14,000 restaurants in the U.S. and close to 18,000 8/15/11 http://www.huffingtonpost.com/lisa-bennett/should-anti-obesity-cam http:// link.brightcove.com/services/player/bcpid1543292789?bctid=79569 http://abcnews.go.com/Business/ronald-mcdonald-fallout-role-adver http:// www.associatedcontent.com/article/6180108/what_makes_mcdonal http://www.suite101.com/content/mcdonalds-global-sales-a8090 http://www.numberof.net/number-of-mcdonalds-in-the-u-s/ http://www.aboutmcdonalds.com/mcd/our_company.html http://phx.corporate-ir.net/phoenix.zhtml?c=97876&p=irol-newsArt 8/15/11 True or False-U.S. sales have grown more than European sales in 2011 _______ was the mascot of McDonalds before Ronald McDonald....
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Presentation1- final - the U.S. accounted for 34% There are...

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