Presentation1 - to 18,000 internationally • Sales in the...

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8/15/11 The broad issue facing McDonald’s is the current attitude toward rising obesity. The company seems to have tried many different In France they ran an ad that said that children should only eat one McDonald’s meal per week. With McDonald’s being a globally recognized name, just running one ad such as this is not going to deter people from eating it more often than they should.
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8/15/11 McDonald’s Internationally vs. U.S. McDonald’s success in the International market has been phenomenal since they first opened restaurants internationally in 1967 In 2005 McDonalds sales internationally accounted for 66% of their revenue and the U.S. accounted for 34% There are close to 14,000 restaurants in the U.S. and close
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Unformatted text preview: to 18,000 internationally • Sales in the U.S. have grown about 3% so far in the U.S. this year and over 7% in Europe. 8/15/11 • http://www.huffingtonpost.com/lisa-bennett/should-anti-obesity-cam • http:// link.brightcove.com/services/player/bcpid1543292789?bctid=79569 • http://abcnews.go.com/Business/ronald-mcdonald-fallout-role-adver • http:// www.associatedcontent.com/article/6180108/what_makes_mcdonal • http://www.suite101.com/content/mcdonalds-global-sales-a8090 • http://www.numberof.net/number-of-mcdonalds-in-the-u-s/ • http://www.aboutmcdonalds.com/mcd/our_company.html • http://phx.corporate-ir.net/phoenix.zhtml?c=97876&p=irol-newsArt...
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This note was uploaded on 08/15/2011 for the course MKTG 4704 taught by Professor Ince during the Spring '10 term at Virginia Tech.

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Presentation1 - to 18,000 internationally • Sales in the...

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