Homework assignment 3 (Perception, Attention, and Memory)

Homework assignment 3 (Perception, Attention, and Memory) -...

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CONSUMER BEHAVIOR Exercise 3: Perception, Attention, and Memory Due: Tues. 9/11 1.) Principles of perception- a. Perception occurs when stimuli are registered by any one of our 5 senses, vision, hearing, taste, smell and touch. There are certain thresholds of perception as well, such as an absolute threshold or Weber’s law which states a j.n.d or just noticeable difference. Lastly, various experiments have been undergone to test the idea of subliminal perceptions. b. I believe the outback menu in presented to us in a very limiting manner with regards to how it relates to our perceptions which are ultimately triggered by the 5 stimuli listed above. Our perception based on touch can not be appropriately recreated through our photo copied version, while smell, taste and hearing probably wouldn’t have applied to begin with. That leaves us to interpret and perceive the menu with our vision. Our visual information is widely affected by hue, saturation and lightness. I would assume the actual menu was printed using “warm” colors such as red, yellow, or orange. The headings, entrées, and selected prices use various saturation and lightness to stand out over other objects.
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