Ch08_Lecture_4in1pg

Ch08_Lecture_4in1pg - Objectives Describe how the Web and...

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Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise 2 Objectives • Describe how the Web and high-speed Internet connections are changing business operations • Explain the functionality of various Web technologies • Compare and contrast options for Web servers • Explain basic business-to-business and business-to- consumer practices on the Web • Explain the relationship between Web technologies and supply chain management • Give examples of features and services that successful business Web sites offer • Learn about online annoyances such as spam and adware, and how to protect against online identity theft 3 Web Business: Growing and Changing • DLA Piper LLP is one of largest law firm in the world – 3500 lawyers in 30 countries and 69 offices around the world – Uses eRoom, a Web-based collaboration and document-sharing tool from EMC Corp. – Saves 15,000 labor hours annually, uses and mails significantly fewer paper documents, and reduces redundant work 4 Web Technologies: A Review • Several standards and technologies enable the Web to deliver rich information, including: – HTTP, HTML, XML – File Transfer – RSS – Blogs – Wikis – Podcasting – IM – Cookies
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5 HTTP • Hypertext Transfer Protocol (HTTP): transfer and download Web information • HTTPS: HTTP secure for confidential data exchange • Uniform Resource Locator (URL): unique address given to each Web site – IP address: a special numeric address • Domain name: unique name for a Web site, constructed with letters – URL also refers to the domain name 6 HTML and XML • Hypertext Markup Language (HTML): helps developer create Web pages – Determines look and location of content • Extensible Markup Language (XML): enables creation of various data types – Conveys the meaning or content of the data • XHTML: combination of XML and HTML – Uses opening and closing tags to control format 7 File Transfer • File Transfer Protocol (FTP): used to transmit whole files – Used in all downloads from Web sites – Any type of file can be transferred – Can place files on a server for shared use – Often used to deliver purchased software products on Web sites 8 RSS • Really Simple Syndication (RSS): family of XML file formats that allow automatic downloads of content on a subscription basis – Helps users check for updates – Communicates short descriptions of content – Allows transmittal of new information – Useful on news Web sites – Also called Rich Site Summary
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9 Blogs • Blog: contraction of “Web log” – Invites surfers to post opinions and art – Focuses on a topic or set of topics – Trackback: a tool that notifies bloggers when their posts have been mentioned elsewhere on the Web • Blogs are often used by businesses • Importance of blogs to commercial organizations is to find out what blog participants think and say about the organization
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Ch08_Lecture_4in1pg - Objectives Describe how the Web and...

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