A037+Managing+the+Business+Enterprise

A037+Managing+the+Business+Enterprise - Managing the...

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Managing the Business Enterprise What Does a Manager Do?
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Managing the Business Enterprise Business Strategy Program for  Defining goals for the business  Defining a way of meeting the goals Creating and implementing a strategy is one  of the key activities of business managers
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Managing the Business Enterprise Goals for the Business Step back from day-to-day operations Ask Where should this business be at some time in  the future? Short term goals – 1 year or less Medium term goals – 1 to 5 years Long term goals – 5 years or more The longer the term, the more senior the  manager developing the strategy
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Managing the Business Enterprise Goals for the Business Provide a benchmark against which to  assess performance Help managers decide how to allocate  resources Provide a focus for the efforts of all  employees Goals will become part of the corporate  culture
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Managing the Business Enterprise Strategies Where do I want to be at the end of the  period I am considering? Where am I now? How do I get to where I want to be?
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Managing the Business Enterprise Strategies Developing a strategy Assessing how the goal applies in a particular  context What is the specific goal  What is the larger context or environment, and how does  it offer opportunities and challenges What assets does the business have in this environment What are the challenges of the business in this  environment What is the plan for reaching the specific goal?
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Managing the Business Enterprise Strategies Mission statement A general goal that applies to all specific  strategies Everything we do is aimed at realizing the  mission statement Levels of strategy – specific goals High or strategic level Middle or tactical level Low or operational level
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Managing the Business Enterprise
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