07202011_06_Cultures+and+Basic+Psychological+Processes

07202011_06_Cultures+and+Basic+Psychological+Processes -...

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Lecture 6 Cultures and Basic  Psychological Processes Psych166 AC: Cultural Psychology
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Shani Davis Personifies American Ideal By Kevin Blackistone " I've lived 27 years of my life and I have  self worth and I know what I am as a  person," Davis said on the eve of the  Vancouver Games. "I don't need  anyone to define that for me if they're paying attention to me once every  four years, or just these two weeks of  the Olympics. "I already have my self-definition,  and I'm quite happy with it." 2
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1.  What is Self?  Self as identity (e.g., name, social  roles, membership) Self as cognitive structure Self as source of motivation Self is the totality of personal  experiences 3
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Self as Identity: Self Concepts Self concept refers to a mental  representation capturing one’s views  and beliefs about oneself. Who Am I? How much do we know ourselves? 4
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Self as cognitive structure: SELF-SCHEMATA Self-schemata  =  generalizations about the self  derived from the repeated categorizations and  evaluations of behavior by oneself and others What it does? organize incoming information into an  integrated knowledge structure help the retrieval of behavioral instances (e.g.,  self reference effect) resist inconsistent information (e.g., self  deference mechanism) provide plans for future behavior 5
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Self as cognitive structure: SELF-SCHEMATA Reaction Time Measurement Schematic response request less efforts  The Implicit Association Test  IAT is a flexible task designed to tap  automatic associations between  concepts (e.g., math, arts and self) and  attributes (e.g., good or bad, male or  female, pleasant or disgusting)  6
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Reaction Time Measurement Category Items: Male:  Man, Boy, Father, Male, Grandpa, Husband, Son,  Uncle Female:  Girl, Female, Aunt, Daughter, Wife, Woman,  Mother, Grandma  Science:  Biology, Physics, Chemistry, Math, Geology,  Astronomy, Engineering  Liberal Arts:  Philosophy, Humanities, Arts, Literature,  English, Music, History 7
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Reaction Time Measurement    Male                                                              Female    or or Science       Liberal arts  Father    Male                                                              Female    or or Liberal arts         Science          Father 8
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SELF as MOTIVATIONS What is the self motivated to do?  Be stable  and consistent or feel good about itself? Self-consistency
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This note was uploaded on 08/15/2011 for the course PSYCH 166AC taught by Professor Peng during the Summer '11 term at University of California, Berkeley.

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07202011_06_Cultures+and+Basic+Psychological+Processes -...

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