08032011_11_Cultures%2C+Interpersonal+and+intergroup+relationship

08032011_11_Cultures%2C+Interpersonal+and+intergroup+relationship

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Lecture 11 Cultures, Interpersonal and  intergroup relationship Psych166 AC: Cultural Psychology
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Culture and Impression Formation 2
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Culture and Face Recognition Same-race bias  in the ability to recognize  faces Observers recognized individuals of their  own race better than they did people of the other  race.  This bias may be due to attitudes toward people  of same and other races, social orientation, task  2001); orienting strategies (Malpass, 1985);  Underwood, 1995); and different perception and  classification of faces (Levin, 1996). 3
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Impression Formation Physical attractiveness influences judgments of  personality North American research suggests that people  ascribe desirable personality traits to those who  are good looking (Dion, 1986; Patzer, 1985) Attractive people are judged to be more  Other aspects of appearance also influence  perceptions of others 4
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Impression Formation Looking up to leaders • Since 1900, the taller candidate  has won 19 of 28 presidential  elections •Obama 6’2”, McCain 5’9” •Only 3 of 43 American  presidents -- James  Madison, Benjamin  Harrison and Martin Van  Buren -- have been under 5  feet 7 inches. 5
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Size matters For Men Half of all CEOs are 6’ or  more. A 2004 study found that  every inch of height adds  $789 in salary per year. The study controlled for  gender, weight and age.  Someone who is 6’ tall  earns $5,525 more  annually than someone  who is 5’6”. For Women Taller women earned  more as a result of their  height, though they  gained only two-thirds  that of the men. In a British study, both  sexes judged taller  women to be more  intelligent, assertive,  independent and  ambitious. 6
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Culture and Attractiveness There is a universal standard for what is  considered attractive: 6 month old infants turn their heads toward  attractive faces and away from unattractive faces  People in different cultures generally agree on  which faces are attractive (Cunningham et al.  1995; Longlois et al. 2000; Perrett et al. 1994) 7
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Individual differences exist Some cultural differences in psychological  meaning derived from attractive faces. 8
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08032011_11_Cultures%2C+Interpersonal+and+intergroup+relationship

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