Module 1 SLP - 1 Trident University Rodolfo Abalos Module 1...

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1 Trident University Rodolfo Abalos Module 1 SLP “What Constitutes a Good Mission and Vision Statement?” Strategic Management: MGT 599 Professor Dr. Janice Johnson Strategic Management: MGT 599 May 30, 2011 [Trident University]
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2 What constitutes a good mission and vision statement? According to Simon Kapenda of Dream Big, every company every where is supposed to and must have a mission statement, which is the heart of the business’s vision and the guide of its operation, as a whole. 1 Good vision and mission statements can be a power force drivers in any company culture when they are executed properly, and when they are use to release the pure energy within the employees who make up the organization. The best visions and missions statement becomes a sacred word for action, a spark that drives the people to success. It’s been proven without any doubt that the best crafted ones are those that are short, direct to the point, easy to remember, easy to read and easily understand by whoever is reading it. Nobody likes to read long, detailed, and hard to remember statements that may or may not be directly impacting the reader’s life which we know for a fact. Just look at Google’s mission statement, which is "To organize the world's information and make it universally accessible and
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This note was uploaded on 08/15/2011 for the course MGT 599 taught by Professor Johnson during the Fall '11 term at Keller Graduate School of Management.

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Module 1 SLP - 1 Trident University Rodolfo Abalos Module 1...

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