This preview shows page 1. Sign up to view the full content.
Unformatted text preview: 2. What has made MMBC successful and distinguishes it from the competition (20 pts)? 3. What has caused MMBCs decline in spite of its strong brand (10 pts)? 4. Should MMBC introduce a light beer, why and why not (20 pts)? How should MMBC position Mountain Man Light if it decides to launch (10 pts)? 5. How likely is cannibalization if MMBC decides to introduce Mountain Man Light (10 pts)? 6. If MMBC decides NOT to launch Mountain Man Light , what are the alternative growth options (and associated pros and cons) for MMBC (10 pts)?...
View Full Document
This note was uploaded on 08/16/2011 for the course ECON 300 taught by Professor Laren during the Spring '11 term at Missouri State University-Springfield.
- Spring '11