Unformatted text preview: 2. What has made MMBC successful and distinguishes it from the competition (20 pts)? 3. What has caused MMBC’s decline in spite of its strong brand (10 pts)? 4. Should MMBC introduce a light beer, why and why not (20 pts)? How should MMBC position Mountain Man Light if it decides to launch (10 pts)? 5. How likely is cannibalization if MMBC decides to introduce Mountain Man Light (10 pts)? 6. If MMBC decides NOT to launch Mountain Man Light , what are the alternative growth options (and associated pros and cons) for MMBC (10 pts)?...
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- Spring '11
- Marketing, pts, Typeface, Mountain Man Light