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Unformatted text preview: 2. What are the arguments (bullet point format) for launching Clean Edge as: a. A niche product. (15 pts) b. A mainstream brand. (15 pts) c. Which would you recommend and why? (20 pts) d. What are the strategic implications of your recommendation? (10 pts) 3. Based on your positioning strategy, what brand name and marketing budget allocations would you advise? (10 pts) 4. Referring to the Product lifecycle and 4 Ps framework, make recommendations for successfully launching Clean Edge. (20 pts)...
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This note was uploaded on 08/16/2011 for the course ECON 300 taught by Professor Laren during the Spring '11 term at Missouri State University-Springfield.
- Spring '11