Chapter 8 Summary

Chapter 8 Summary - Chapter 8 Summary BCG Matrix A concept...

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Unformatted text preview: Chapter 8 Summary BCG Matrix A concept developed by the Boston Consulting Group that evaluates strategic business units with respect to the dimensions of business growth rate and market share. ( Very Important ) Business-Level Strategy The level of strategy concerned with the question How do we compete? Pertains to each business unit or product line within the organization. Competitive Advantage What sets the organization apart from others and provides it with a distinctive edge in the marketplace. Core Competence A business activity that an organization does particularly well in comparison to competitors. Corporate-Level Strategy The level of strategy concerned with the question What business are we in? Pertains to the organization as a whole and the combination of business units and product lines that make it up. Cost Leadership Strategy A type of competitive strategy with which the organization aggressively seeks efficient facilities, cuts costs, and employs tight cost controls to be more efficient than competitors.seeks efficient facilities, cuts costs, and employs tight cost controls to be more efficient than competitors....
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Chapter 8 Summary - Chapter 8 Summary BCG Matrix A concept...

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