M110 11 Session 2 post-class

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Unformatted text preview: Importance of Industry Analysis • Fundamental steps for strategy analysis and formulation • Understand attributes of industry structure that influence industry profitability influence industry profitability • Look at industries and where firms stand in their industries industries • Important for firms to design effective strategy to succeed in innovation and competition succeed in innovation and competition Key Elements of Industry Analysis Key Elements of Industry Analysis • Defining the industry • Estimating market size • Analyzing competitive forces From Amazon’s annual report: “Our current and potential competitors include: (1) physicalworld retailers, publishers, vendors, distributors, retailers, publishers, vendors, distributors, manufacturers, and producers of our products; (2) other online e-commerce and mobile e-commerce sites, including sites that sell or distribute digital content; (3) a number of indirect competitors, including media companies, web portals, comparison shopping websites, and web search engines, either directly or in...
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This note was uploaded on 08/16/2011 for the course MGMT 110 taught by Professor Zhang during the Spring '11 term at UC Irvine.

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