M110+11+Session+2+post-class

M110+11+Session+2+post-class - Importance of Industry...

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Importance of Industry Analysis d t l t f t t l i d • Fundamental steps for strategy analysis and formulation • Understand attributes of industry structure that fluence industry profitability influence industry profitability • Look at industries and where firms stand in their dustries industries • Important for firms to design effective strategy to cceed in innovation and competition succeed in innovation and competition
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ey Elements of Industry Analysis Key Elements of Industry Analysis • Defining the industry • Estimating market size • Analyzing competitive forces
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From Amazon’s annual report: “Our current and potential competitors include: (1) physical- orld retailers, publishers, vendors, distributors, world retailers, publishers, vendors, distributors, manufacturers, and producers of our products; (2) other online e-commerce and mobile e-commerce sites, including sites that sell or distribute digital content; (3) a number of indirect competitors, including media companies, web portals, comparison shopping websites, and web search engines , either directly or in collaboration with other retailers; (4) companies that provide e-commerce services , including website development, fulfillment, and customer service; (5) companies that provide infrastructure web services or other information t i i d t d(6) i storage or computing services or products ; and (6) companies that design, manufacture, market, or sell digital media devices .”
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Industry Definition dustry is defined by: Industry is defined by: egree of substitution Degree of substitution – Degree of value chain overlap – Fit with your strategy formulation problem
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M110+11+Session+2+post-class - Importance of Industry...

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