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Unformatted text preview: market size of the mobile phone industry?
is the market size of the mobile phone industry? • What are the drivers of its market size? • What are the prospects of this market?
thi Substitutes and Complements
• Substitute: An alternative to the industry’s product
An alternative to the industry product
or service. When its performance increases or its
price falls, industry demand decreases.
• Complement: A product or service that is used with
the industry’s product or service. When its
performance increases or its price falls, industry
demand increases. Why is market size important?
Products Economic Specific Environment
Industry-Competitors Organization Bargaining
Demographic Competitive Forces
Threat of New
of Suppliers INDUSTRY
COMPETITORS SUPPLIERS BUYERS
Existing Firms Threat of Substitute
Products or Services
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This note was uploaded on 08/16/2011 for the course MGMT 110 taught by Professor Zhang during the Spring '11 term at UC Irvine.
- Spring '11