M110+11+Session+2+post-class

Is the market size of the mobile phone industry what

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: market size of the mobile phone industry? is the market size of the mobile phone industry? • What are the drivers of its market size? • What are the prospects of this market? th thi Substitutes and Complements • Substitute: An alternative to the industry’s product An alternative to the industry product or service. When its performance increases or its price falls, industry demand decreases. • Complement: A product or service that is used with the industry’s product or service. When its performance increases or its price falls, industry demand increases. Why is market size important? General Environment Environment Technological Substitute Products Economic Specific Environment Industry-Competitors Organization Bargaining Power of Suppliers Bargaining Political-Legal Power of Buyers Sociocultural Current Rivalry Potential Entrants Demographic Competitive Forces POTENTIAL ENTRANTS Threat of New Entrants Bargaining Power of Suppliers INDUSTRY COMPETITORS SUPPLIERS BUYERS Rivalry Among Existing Firms Threat of Substitute Products or Services Products or...
View Full Document

This note was uploaded on 08/16/2011 for the course MGMT 110 taught by Professor Zhang during the Spring '11 term at UC Irvine.

Ask a homework question - tutors are online