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Unformatted text preview: collaboration with other retailers; (4) companies
that provide e-commerce services, including website
development, fulfillment, and customer service; (5) companies
that provide infrastructure web services or other information
storage or computing services or products; and (6) companies
that design, manufacture, market, or sell digital media
devices.” Industry Definition
• Industry is defined by:
is defined by:
– Degree of substitution
– Degree of value chain overlap
– Fit with your strategy formulation problem Application to the mobile phone
• What is the...
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- Spring '11