M110+11+Session+5+post-class

M110+11+Session+5+post-class - Undergraduate Program...

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Undergraduate Program Strategic Management Session 5: ustaining Competitive Advantage Sustaining Competitive Advantage + Southwest and Ryanair Case Professor Yu ZHANG
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Course Logistics esponse to Mid- rm Feedback: Response to Mid term Feedback: Slow down, write clearly, explain more Pre-class slides will be in .ppt format Office hours: Friday 2-5pm? Spread out cold calls? More time on case discussion Feedback on final project topics Switch of case discussion/lecture order
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Lecture Outline 2. Sustaining CA: a Family Business Case
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Sustaining Resources & Capabilities flow Resource Stocks inflow outflow
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Three causes of competitive erosion Examples Competitive When incumbents and, especially, new entrants use Mini-mills entered with a new business model and Interaction a new business model they drive dynamism in market incumbent steel companies did not respond As industries evolve and competition shifts from Arm and Hammer almost lost its lead position when baking Industry differentiation to price/low- cost, advantages shift between rivals soda became commoditized evolution When technological change is discontinuous, it does not stain e isting leaders The shift to digital photography favors the trengths of Son not Technological hange 5 sustain existing leaders advantages strengths of Sony not photography incumbent like Kodak change
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ustainability and Resources Sustainability and Resources Imitation Substitution Added Value Appropriated Value Slack Holdup
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The Threat of Imitation • Imitation is not always bad
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This note was uploaded on 08/16/2011 for the course MGMT 110 taught by Professor Zhang during the Spring '11 term at UC Irvine.

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M110+11+Session+5+post-class - Undergraduate Program...

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