M110+11+Session+5+post-class

M110+11+Session+5+post-class - Undergraduate Program...

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Undergraduate Program Strategic Management Session 5: Sustaining Competitive Advantage + Southwest and Ryanair Case Professor Yu ZHANG
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Course Logistics Response to Mid-term Feedback: Response to Mid term Feedback: Slow down, write clearly, explain more Pre-class slides will be in .ppt format Offi h F id 2 5 ? Office hours: Friday 2-5pm? Spread out cold calls? More time on case discussion Grading rubric & sample exam Feedback on final project topics S it h f di i /l t d Switch of case discussion/lecture order
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Lecture Outline 1. Sustainable R&C and Competitive Advantage 2. Sustaining CA: a Family Business Case
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Sustaining Resources & Capabilities inflow Resource Stocks outflow
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Three causes of competitive erosion E l Examples Competitive When incumbents and, especially, new entrants use Mini-mills entered with a new business model and Interaction a new business model they drive dynamism in market incumbent steel companies did not respond As industries evolve and competition shifts from diff i i i /l Arm and Hammer almost lost its lead position when baking d b di i d Industry l ti differentiation to price/low- cost, advantages shift between rivals soda became commoditized evolution When technological change is discontinuous, it does not s stain e isting leaders The shift to digital photography favors the strengths of Son not Technological change 5 sustain existing leaders advantages strengths of Sony not photography incumbent like Kodak
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