M110+11+Session+6+-+post+class

M110+11+Session+6+-+post+class - Lecture Outline Strategic...

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Lecture Outline •S t r a t e gic Renewal inding the Blue Ocean Finding the Blue Ocean
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Strategic Renewal trategies for Existing New Ventures Strategies for Existing Firms Opportunity Resources and capabilities Opportunity Resources and capabilities Entrepreneur and ntrepreneurial Entrepreneur and ntrepreneurial entrepreneurial team entrepreneurial team New ventures start with an opportunity While strategy for existing firms begins with the assessment of resources and capabilities
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New venture divisions and business cubators incubators Existing Firm Incubator New venture Process roduct Product Technology
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Managing New Ventures • Major challenges: – Differentiation • Separating the new venture from existing usinesses so that it can tailor its investments more businesses so that it can tailor its investments more closely to its market’s requirements – Integration • Tying the new venture to existing businesses so that it can benefit from their resources and capabilities 10-6
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A Way Forward – Blue Ocean Strategy •“ Red Ocean A tough competitive space with players of convergent strategies – Marginal returns of branding • “People no longer insist as in the past that their laundry detergent be Tide, nor will they necessarily stick to Colgate when Crest in on sale and vica- ersa ” versa .
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M110+11+Session+6+-+post+class - Lecture Outline Strategic...

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