M110+11+Session+7+-+post+class

M110+11+Session+7+-+post+class - Lecture Outline Creating...

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Lecture Outline reating Corporate Advantage Creating Corporate Advantage
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A Diversified Company as Two Levels of Strategy Has Two Levels of Strategy Business evel Strategy ompetitive Strategy) How to create competitive advantage in each usiness in which the company competes 1. Business-Level Strategy (Competitive Strategy) - low cost - differentiation - focused low cost - focused differentiation business in which the company competes - integrated low cost/differentiation ow to create value for the corporation as a whole 2. Corporate-Level Strategy (Companywide Strategy) How to create value for the corporation as a whole
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hen making entry/exit decisions when making entry/exit decisions In which business arenas should a com- pany compete? Which vehicles should it use to enter/exit Also, how do we create ynergies a business? What underlining economic logic makes it sensible to compete in multiple synergies between our busi- nesses? businesses?
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M110+11+Session+7+-+post+class - Lecture Outline Creating...

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