M110+11+Session+9+-+post+class

M110+11+Session+9+-+post+class - Undergraduate Program...

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Undergraduate Program Strategic Management Session 9: tegration of Strategy Integration of Strategy + Apple Case Professor Yu ZHANG
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Course Logistics roup project (report/slides) due pm next Group project (report/slides) due 1pm next Wednesday in email & hardcopy . • 10min for presentation, 5 min for Q&A. p, Q • Business casual. No flash cards. articipation still counts in week 10! Participation still counts in week 10! • Bring your laptop. • Final exam on Jun 8, 1-3pm, SB 117. ill be open ook/notes close ternet • Will be open-book/notes, close-internet. • Sample exam is already on EEE.
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Apple Case Analysis
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How is strategy made? • In session 1: Industry Analysis Strategy Test/Implement Process Company Analysis p Strategy Strategy Formulation
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How is strategy made? • In this course: THE FIRM THE INDUSTRY ENVIRONMENT Goals and Values ompetitors trategy Resources and Capabilities Competitors Customers Strategy Structure and Systems Suppliers Increased rofit profit
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Strategy making: from the top Mission Business Model
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Strategy making: the Honda Case – The U.S. motorcycle market: Honda, Yamaha, Kawasaki and Suzuki entered in early 1960 and collectively held over 85% of the U.S. market y 1975 by 1975 – According to BCG and industry experts: the Japanese entry strategy • The integration of investment, marketing and manufacturing • The global aspects of the strategy, i.e., their strategy in the U.S. was made possible by their previous activities in Japan • Honda entry strategy: Marketing – Product » Low end, i.e., small bike, High quality, Easy to use – Distribution » Invest in U.S. subsidiary at distributor level
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M110+11+Session+9+-+post+class - Undergraduate Program...

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