BUS508 Assignment 2

BUS508 Assignment 2 - Amazon.coms E-Business Model...

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Amazon.com’s E-Business Model Professor T. Davidson Strayer University Submitted by Angelina Alazar August 3, 2011 Strayer University
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Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon is a Fortune 500 American e-commerce company. It is the largest online electronic retailer in America and serves a worldwide audience. Its website was launched in 1995 and is available in English, Chinese, French, German and Japanese. These are separate websites but the business model is the same. Amazon websites get around 615 million visitors annually according to a survey by complete.com Amazon began as an online bookstore, which gave it the advantage of having more titles than the traditional brick-and-mortar stores. From book selling roots, Amazon has branched into clothing, gourmet food, watches, jewelry, baby products and apparel, beauty products, sporting goods, music CD’s, DVD’s, video tapes, home appliances and electronics and so much more. “We serve consumers through our retail websites, and focus on selection, price, and convenience. We design our websites to enable millions of unique products to be sold by us and by third parties across dozens of product categories. We also manufacture and sell the Kindle e-reader. We strive to offer our customers the lowest prices possible through low everyday product pricing and free shipping offers, including through membership in Amazon Prime, and to improve our operating efficiencies so that we can continue to lower prices for our customers. We also provide easy-to- use functionality, fast and reliable fulfillment, and timely
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BUS508 Assignment 2 - Amazon.coms E-Business Model...

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