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Unformatted text preview: determine which candidate is the best by their own accord. Over the past few decades, television has played a huge role in delivering news to the masses. People use television to gather information about political campaigns and the specific candidates. The media can have a serious effect on public opinion. As Flanigan and Zingale discuss in Political Behavior in the American Electorate , public opinion is the collective attitudes of the public towards the issues of the day (127). Public opinion polls are used by journalists to determine how the public feels about specific issues. 1 2 Works Cited: Ansolabehere, Stephen and Shanto Iyengar, Adam Simon, Nicholas Valentino. Does Attack Advertising Demobilize the Electorate? The American Political Science Review 88. (Dec): pp 829-838. Flannigan, William H. and Nancy H. Zingale. 2010 [12 th edition]. Political Behavior of the American Electorate. Washington, D.C: CQ Press. 3...
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