Business Research Applications Paper

Business Research Applications Paper - Business Research...

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Business Research Applications Paper RES 320 Foundations of Research February 23, 2011 Donald Cooper and Pamela Schindler define business research as “a systematic inquiry that provides information to guide managerial decisions… …it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision
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Business Research Applications Paper 2 makers… …to take appropriate actions that, in turn, maximize business performance” (2006, p. 4, para. 1). MetLife is one of the largest financial services companies in the world and the number one life insurance company in the United States of America; providing services in the following areas: investments, financial planning, banking, and insurance. MetLife was formed as a mutual insurance company in 1864 at the conclusion of the American Civil War. The company originally intended to insure Civil War veterans against disabilities because of wartime injuries. The company had a rough start in the early years and in 1868, after several reorganizations and irrefutable research, started to focus primarily on the life insurance industry; a move that would establish the company, for a period of time, as the largest company in the United States. Over the span of 143 years MetLife has grown significantly through acquisitions and continuing to provide superior service and support to clients. Over the course of that time the company has made many changes and decisions based on research to remain successful. Without effective business research the company would not have made it through times of financial crisis such as World War I, World War II, and the Great Depression. In the 1980s and 1990s MetLife assumed control of many failing insurance and investment protecting the interests more than 500,000 policyholders and saving United States citizens billions of
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This note was uploaded on 08/17/2011 for the course BUS 200 taught by Professor Torres during the Spring '11 term at University of Phoenix.

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Business Research Applications Paper - Business Research...

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