Current Ethical Issue in Business Paper_Team A_Final Draft

Current Ethical Issue in Business Paper_Team A_Final Draft...

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Current Ethical Issue in Business Paper PHL/323: Ethics in Management February 2, 2011
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Entertainment on television has taken a downturn in recent years. In efforts o draw in more viewers and increase ratings, many television networks have made the choice to diminish moral and ethical standards. Television shows and advertisements with strong sexual themes target young viewers ages 12-18 to draw in large numbers of viewers and increase corporate profitability. According to the Parents Television Council (PTC), “Mainstream media has become saturated with girls portraying adult images of sexuality… …when females are shown on screen, it is often in a highly sexual or provocative manner” (PTC, 2010, p. 6). Networks airing sexual content aimed at the female teenage demographic are influencing the social norms of the youth. ”TV may create the illusion that sex is more central to daily life than it truly is and may promote sexual initiation as a result…” (Collins, 2001, p. e281, para. 2). In the past television studios would follow strict standards of what was morally acceptable as entertainment. Shows including sexual content presented topics in context that taught a lesson, or consistent with social norms. For example, “If there was any reference to sex in early films, it was typically heterosexual marital sex, and if it was not, then it was used as a plot device in which those who deviated from this norm were punished” (Sexual Content in Film and Television, 2003, para. 5). Modern teenage drama and reality television shows promote sexual activity through entertainment. Television shows present teenage women acting sexual as part of daily life. MTV and ABC Family Channel use sexual content to draw in younger viewers and adults alike. “Approximately 1 of every 7 programs (14%) includes a portrayal of sexual
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intercourse, depicted or strongly implied (Collins et al., 2001, p. e281, para. 1). Television shows blur the lines between reality and fiction, and obscure the real world implications of becoming sexually active. Social-cognitive theory contends that people observe important role models, make inferences and attributions, and acquire scripts, schemas, and normative beliefs that then guide their subsequent behavior… …adolescents learn sexual behaviors and their likely consequences by watching TV” (Collins et al., 2005, para. 3). Sex sells in today’s culture, and therefore, “Hollywood obsesses with sexualizing teen girls… …underage female characters are shown participating in an even higher percentage of sexual situations than their adult counterparts; 47% to 29% respectively” (West, 2011) . The entertainment culture’s influence on teen girls has many young women believing this is acceptable behavior, the way society wants them to behave. Clothing manufactures are also part of the problem. In 2003 Abercrombie and Fitch marketed racy, thong underwear, decorated with pictures of cherries and catchphrases like "kiss me," "wink wink" and "eye candy to preteens and teenagers ages 7 to 14.
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