NatureCare Products Pty LtdNatureCare Products is based in Brisbane, Queensland Australia. The companymanufactures and retails eco-friendly, high quality beauty skin care products.The business was established in 2011 to cater for a perceived demand for skinproducts that contain eco-friendly and natural ingredients. There is also anemphasis on eco-friendly packaging. Currently the business is selling its products through a limited number of healthstores in Brisbane but would like to expand within Brisbane, as well as interstate.It also has a web site with a shopping cart. The web site does not appear to befrequently visited which appears to be because of a lack of SEO optimization andstrategies to ensure that the company gets onto the first page of google and iswidely known. The company has a range of products currently that include:Cleansing creamsto soothe skin during make-up removal. Primaryingredients include Shea butter to nourish the skin and plants extractsthat are also rich in essential oils with regenerating and anti-inflammatoryproperties. This product will be for delicate and mature skins and couldalso be used as a baby cream.Multi Protection Day Moisturizing Creamsfor dry to normal skin typesthat help protect the skin during the day and includes Shea butter andextracts from fragile green algae that provides hydrating and protectiveproperties. Regenerating facial scrub to clean off dead skin cells to promoteregeneration of healthy new cells. This product will be used for most skintypes.The company would like to add more products over time and is focused on arange of products to meet particular skin needs rather than a one-size fits all. The company’s target customers are those that want high quality, eco-friendlyproducts. The consumer profile identified for the target group are professionalwomen aged 25 – 55. The intended strategy of the company as identified in itsMarketing Plan is niche marketing to the target group based on positioning theproducts as high quality and eco-friendly. Currently with the products only sold in a few health stores across Brisbane, totalsales are fairly small. NatureCare Products also wishes to create awareness of itsproducts amongst consumers and to position itself as a quality product againstsimilar products. The price for the product will be around the same ascompetitors’ prices for similar products.